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Tuesday, April 26, 2011

The Genius of Patterns

From Close to My Heart Keynotes Spring 2010
This article was published in the CTMH consultants magazine and is speaking to consultants.  I felt that the information on patterns was so important to every scrapbooker so I have posted it here.  I have not changed any wording but I have eliminated the last section, which is written exclusively for consultants.  I absolutely LOVE using our how-to books and the wonderful patterns that are in each and everyone of them.  If you have never used one of our how-to books, please email me at audreymc@myctmh.com and I will be happy to send you a FREE pattern featured in one of these amazing books.  I hope that you enjoy the article!!!

   Have you ever seen a skyscraper being built?  Workers use lots of scaffolding to support the building as it grows taller and taller.  As each floor is completed, they raise the scaffolding to start on the next one. 

   Scaffolding is also an instructional technique.  Teachers support the students and gradually boost the difficulty of the skills being learned.  The teachers are there at the students' level every step of the way, and the learners increase in confidence and ability.  Does that sound familiar?  It might remind you of Close to My Heart's slogan: Let me show you how.

   Close to My Heart appeals to a broad audience because we provide scaffolding to build confidece.  Consultants should begin at their customers' level, wherever that may be, and provide them opportunities for success so that they become comfortable with their skills- then it's time to move to the next level.

Patterns are functional

     The joints that tie all our scaffolding together are the scrapbook patterns found in our foundational how-to books, Reflections, Cherish, Imagine, Wishes, Originals and Magic.  They are the heart of our Faster. Simpler. Easier. philosophy.

Simply Beautiful

     Beginners can start with My Reflections Level 1 kits, containing preprinted scrapbook pages based on Jeanette Lynton's patterns from Reflections.

Especially Creative

     When learners gain enough confidence to move up a level, they can start building their own pages based on the patterns in the how-to books and using the paper in the Level 2 paper packs.  Level 2 layouts use papers and embellishments to achieve their beauty- no stamping is required.

Masterfully Rewarding

     By now the learner has amassed enough successful experience to feel truly confident.  Level 3 layouts are based on the foundational patterns, but now the learner incorporates stamping to personalize and embellish the layout.

   Do you see the scaffolding?  At each level, Close to My Heart supports the learner.  As learners gaim more positive experiences with scrapbooking, they gain more creative control, bit by bit, until they feel confident as scrapbookers and designers in their own right.

Patterns are Versatile

   Patterns are a great tool for beginners- and experts!  Because they can be customized in so many ways, our patterns can provide a lifetime's inspiration.  We started adding up how many different layouts you can get just by using 25 different patterns and 40 different paper kits, and we realized it's more than 192,000 layouts even before you count the possibilities created with different embellishments and text!   Here are just a few of the things you can do with our patterns:
1.  Rotate the individual pages.
2.  Swap the pages left to right.
3.  Change the paper (switch B&T Duos paper and cardstock, or change kits altogether).
4.  Add a title and journaling to fit your subject.
5.  Embellish your layout with custom accents.

     You're going to love the many different looks you get.  Even if you spent your whole life using just a couple dozen patterns, you can have different layouts every time.

Patterns Build Confidence

     Because all of Close to My Heart's patterns incorporate the principles of design, they are timeless.  When used with our paper packs, they virtually guarantee success.  And that feeling of success is vital for learners to be able to progress and grow. 
     Our patterns help beginners overcome that initial "scrapbooker's block," which sets the stage for more successful experiences and grows confidence.  Since the patterns are so timeless, they can be used as stand-alone guides, or they can provide the vehicle for practicing new artistic techniques, simple to advanced.  Customers can use the how-to books on their own to take advantage of Jeanette's classic patterns, even if you are not physically with them.
     Just as we utilize all floors of a skyscraper, even after we become confident we continue to use all levels of scrapbooking.  You can be experianced in Level 3 scrapbooking and still save time and effort by using Level 1 or 2 techniques and products.